The course will examine the concept of entrepreneurship and distinguish between the entrepreneur as an individual and entrepreneurship as a process of identifying opportunities, creating value and developing sustainable businesses. It will identify key characteristics of successful entrepreneurship. The course will highlight the important contributions of MSMEs to employment generation, innovation, economic diversification and national development. It will also examine the common causes of business failures and come up with recommendations of practical strategies that can lead to business success.

1. Concept of entrepreneurship
2. Difference between the entrepreneur and entrepreneurship.
3. Importance of MSMEs to the economy.
4. Common causes of business failures
5. Practical strategies that can lead to business success.

1. Small and Medium Business Owners
2. Women Entrepreneurs
3. Youth Entrepreneurs.
4. Startup Founders.
5. Potential Investors